September 28, 2014
The price to advertise your business gets more expensive each year. With television and radio advertising prices at record highs, many small business owners are looking for more traditional marketing techniques. These older techniques have been effective for a hundred years and if used effectively can really drive new business to your company.
Printed business cards are one of the least expensive of all marketing techniques, yet it consistently has one of the highest returns on investment. The key to creating the perfect business card is to keep it simple. The logo should be very easy to identify, the name of the company should be the largest font on the card, followed by contact information like your email address and telephone number. Even if you have several contact numbers, don’t confuse the potential customer. Choose a number that you use most and limit your card to only having one way to reach you.